Pricing - T. Potter Instructional Design

Pricing

Learning Product Strategic Consultation
Starting at $1,500

When your course feels stuck or is just fuzzy in the early stages, this consultation brings clarity and direction. We’ll assess your existing materials, pinpoint gaps and opportunities, and give you a clear, actionable plan for what to build (or fix) next.

We’ll review your current materials, identify gaps and opportunities, and create a clear action plan that aligns with your goals. Think of it as having an instructional design expert in your corner, helping you see the forest through the trees.

Perfect for organizations that need:

  • Content strategy and direction

  • Learning objective clarity

  • Assessment of current materials

  • Technology recommendations

  • Actionable next steps

Whether you’re overwhelmed by too many ideas or unsure what’s missing, you’ll walk away with a focused game plan and the confidence to move forward.

Ideal for experts or teams who know something’s off but don’t want to waste time guessing.

Course Design Roadmap
Starting at $2,000

Turn your expertise into a learning experience that actually delivers.

The Course Design Roadmap is our signature service for experts and organizations who are ready to stop guessing and start building with intention. Through 4–6 collaborative sessions, we’ll define what your learners need to know, do, and feel—and map out a plan to bring your course to life. 

Note: We call this the course design roadmap, but it works for all kinds of learning experiences! Workshops, simulations, train-the-trainers, gamified* skill building, etc. 

Get clarity on questions like: 

  • How do I explain my course without giving everything away?

  • What content should I include—and what can I let go of?

  • How do I make this engaging, effective, and aligned with what I’ve promised learners?

  • What tools or platforms should I use to record and deliver my course?

  • How long will this take to build, and how do I stay on budget?

You’ll walk away with:
✔ Clear, measurable learning objectives
✔ A development roadmap tailored to your goals
✔ Strategic decisions about content, format, and technology

This is where your course becomes real—and your role as the expert gets lighter, not heavier.

*We have a working idea for a Dungeons & Dragons-based interactive learning experience. Do you want to try this with us? We just need someone who has content that would fit well into this format. Think “Practice your knowledge of supervisory skills in a Dungeons & Dragons style table top RPG.”

Full Course Development
Starting at $10,000

This is where your course becomes real. Whether you’re updating existing content, transitioning from instructor-led training to eLearning, or building something brand new—we’re your instructional design partner from start to finish.

We take your ideas, insights, or rough materials and turn them into a polished, professional learning experience that’s engaging, effective, and aligned with your goals.

Ideal for organizations that need:

✔ Full course creation from concept to launch
✔ Instructional design support across every phase
✔ Format transitions (e.g., ILT to eLearning)
✔ Content refreshes and modernizations

You’ll walk away with:

  • A complete, ready-to-launch course

  • A clear rationale behind every design decision

  • Confidence that your course delivers real learning impact

Specialty areas we love:

  • Interactive courses using tools like Articulate Storyline & Rise

  • Training on AI and emerging tech (we love exploring new tools!)

  • Healthcare and social services education—our bread and butter

  • Collaborations with videographers, animators, and custom media teams

You bring the expertise. We’ll bring it to life.

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